Nearly 30 years ago in Ireland, Tom McGuiness pieced together fabric from duvet covers to make a rug that would keep his horses warm and dry - and the iconic Horseware Ireland brand was born. Most equestrians are well aware of Horseware's reputation for making "Rugs for Life", nothing else comes close. We count on Horseware to keep our horses comfortable all year long, they practically live in Rambo - the purple Rambo Wug Turnouts in the winter and the Rambo Protector Fly Sheets all summer long.
But great rugs are just the beginning ...
Horseware has expanded their product line of riding apparel and accessories with the same emphasis on design and innovation. Horseware's focus this month is "Show Style", and they invited SHADBELLY to pick out a few favorites from their competition wear and accessory collections to try. Impressed? You betcha.
The chic little super-light, water resistant show coat in the photo above? THAT's Horseware. It's Horseware's Competition Jacket in Navy with the bold red lining we love! Did you see the price? Under $100. No wonder pictures of this coat are lighting up Instagram (#showstyle).
Horseware's in-house collections include Horseware Platinum with MUST HAVES like the HP Ella Competition Shirt (see below). The Ella was everyone's favorite, wonderfully fitted, but oh no, not too clingy. We found the soft dove grey color more flattering than standard white, and the paisley trim detail inside the collar and cuffs is perfect. Best of all, the Ella zips completely open, so it's super easy to get in and out of without messing up the hair you just spent 15 minutes taming!
The coordinating HP Siena Competition Breeches with the white-on-white paisley full seat panel look and feel "special" without being too over-the-top for competition. We like the higher waist on the Siena's - and those are false pockets, so the front maintains that nice, sleek silhouette. We'd say these run a tad on the small size, so order a size up if you're borderline.
Do your own grooming at a show? Relax! My mare was show-perfect clean and super shiny in Horseware's Rambo Grand Prix Dustbuster, because ... THE RIBBED FABRIC DESIGN of this rug IS ACTUALLY DESIGNED TO CLEAN YOUR HORSE while it moves. No, we are not making this up! Are the Horseware folks innovative geniuses or WHAT?!?
Need a bag that doesn't look out of place at the barn or around town? Yep, THAT's Horseware too. It's the Horseware Platinum's Bucket Bag and it's got the same look as Burberry's popular bucket bag (for a whole lot less!)
Ladies, you can skip "50 Shades of Grey" and feast your eyes instead on Alessandro Albanese. Wait a minute - HE's Horseware? Oh, yes! The Italian equestrian designer is now a part of Horseware. Is that Alessandro Bi-Color Belt I'm wearing is TO DIE FOR or what!?! And all you bling-lovin' girls won't want to miss out on the Alessandro Albanese Buckle with Swarovski crystals, because nothing satisfies your inner goddess like a little somethin' sparkly.
Photographer Tracy Emanuel, you are a gift! And a big THANK YOU to Horseware Ireland for believing in a little blog called SHADBELLY.